Mokolodi also offers the rare opportunity to track rhino or to walk through the bush with young elephants. The current drive and emphasis by the government on diversification of the industrial base away from the minerals sector presents an opportunity for Sephats Tours to make a valuable contribution towards achieving this goal.
As time progresses the intention will to provide a Southern Africa tour package covering the whole of southern Africa.
Bird watching in the Gaborone Game Reserve is excellent, particularly along the eastern edge, bounded by Notwane River, and it typifies the incredible diversity of bird life to be found throughout the Gaborone area.
However in so doing we intend to ensure that the service we provide is of extremely high quality and comfortable. The Oodi and Mochudi Craft Villages: The marketing will convey the sense of quality in every picture, every promotion, and every publication.
The tour package will include the information folder, guided tour, refreshments and a picnic lunch. In Mochudi apart from traditionally decorated Setswana architecture, the tourists will find the most southerly baobab trees in Botswana and traditional crafts including the Ithuteng Tin Workshop and Ikgabiseng handmade jewelery.
Hence we intend to implement an aggressive marketing strategy, well supported by the other business functions. Market Segmentation We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country.
These tours shall be eye opening in terms of the normal Botswana town folk life style providing knowledge and information throughout the guided tour.
The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently. New picnic sites, which are currently under development will also provide places of interest.
Having undertaken a thorough and comprehensive research of the market we realized that there was a need for a tourist transport company that focuses on providing leisure excursions to tourists.
The tour package will include an information folder, guided tour and refreshments. It is critical to our effort to develop the right new services. Target Market Segment Strategy Our marketing strategy will be based mainly on making the right service s available to logos for tourism business plans right target customer.
A destination that unlocks the mystery of nature — an oasis in a wilderness which is an ideal escape for nature lovers. These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source.
Aware of the fact that operating in such a market is largely dependent on good networking, we intend to establish networks and strategic relationships with various hotels, lodges and travel agents to ensure a steady stream of clients.
One of the main services it aims at providing is to become a destination management company that brings alive the magnificence of this country to the traveler.
This brochure will be developed as part of the start-up expenses including the business cards and Company Profile, mainly for the large organisations that often recommend services to potential customers. Conducting a Business Plan Market Analysis Though there are mobile operators currently on the market, some of whom have been in existence for a relatively long period of time, we believe that there is a market need for one that specializes on providing comfortable and enjoyable transport to tourists and visitors.
The only question is how large the industry will become and whether it can sustain, if not exceed, its current growth rate.
On the south bank a remarkably rich variety of bird and wildlife can be seen, including herds of impala, kudu and scuttling families of warthog. These excursions offer excellent photographic opportunities. Set in a wide valley just 10 minutes drive from the city, this scenic reserve offers a well-developed network of game drives and stone and thatch chalets overlooking a water hole.
This tour will cover approximately 50 kilometers taking about half a day to complete. This potential market is what we seek to tap. Macro-environment At a large scale research demonstrates that tourism is undergoing a rapid growth of unsurpassed nature.
However large the market ultimately becomes, the company strongly believes that travel will be an important component of this market place. This tour will invariably take the whole day and cover approximately kilometres. This has been brought about by, amongst other things, the relaxation of foreign exchange policies and macroeconomic policies geared towards attracting foreign investors into the country.
Of the total arrivals in Market Analysis Summary We are today experiencing a rapid growth in the economy of unsurpassed nature. The real core value will be professional expertise, provided by a combination of expertise, experience, hard work, and education in that order.Create your own business plan Business planning has never been easier.
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on. May 1, By. Entrepreneur. The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly.Download