At the onset of this commercial, the innocence of the child is established, as she appears to act and play in a manner that is synonymous with the way that any happy, carefree child would behave. It would resonate with anyone that has been affected by cancer, instead of simply fans of Armstrong or the sport of cycling.
The vulnerability of such a strong figure in American society, especially one renowned for enduring grueling long-distance cycling races, is a striking means of capturing the attention and sympathy of the viewer.
All of the lines in the script are artfully selected to produce as much of a response from the audience as possible. Rationally, parents do have ownership over their children, as they are their prime responsibility in the world. The commercial continues and seems to fast-forward about 10 years into the future, exposing the daughter as an older version of the once-innocent blonde girl.
While playing with the Barbies, one of the dolls breaks and the girl instantly runs to her mother to ask for her assistance in fixing the Barbies. In the early s, when this ad was first published, Lance Armstrong was at the height of his fame for doing the impossible in two different realms: Also, this opening reaches a wide audience, as the emotional devastation of a cancer diagnosis is a commonplace that would be able to reach an expansive scope of viewers.
After being subjected to the way she is spoken to by her mother, the audience is urged to help this girl. To further elucidate this connection, Nike places yellow lettering against a black background, and its swish logo in black against a yellow background.
It also makes his vow to overcome his affliction that much more prominent, which will become a crucial asset for the marketing power of Nike. Through the power of rhetorical decorum, the audience feels bad for the girl being abused by her mother. After viewing this advertisement, the audience has been made aware of how horrible of a problem child abuse is along with a solution for this dreadful epidemic, the National Child Abuse Hotline.
In contrast to this valiant glory, Nike was undergoing a firestorm of public denouncement and criticism amidst a sweatshop scandal. It provides time for the viewer to dwell on the words and their grim connotation.
Her proclamation is powerful and appears to be the end of a life-long battle that this troubled girl has had to fight. In addition to emotion, kairos was also undeniably a substantial component to the effectiveness of the ad; it appeared after Armstrong had not only recently defeated cancer, but continued on to win several Tour de France races, elevating him to a lofty status comparable to a hero.
As the small blonde child, a girl who is probably no more than eight years old, initially appears in the lens of the camera, she is seen playing with her Barbies, a typical behavior for a girl her age. After the Barbie breaks and the girl runs to ask her Mom for help, she receives an extremely hurtful response.
It utilizes common ideologies and values of triumph over obstacles and the hope of extraordinary accomplishments to engage a wide audience.
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Not only does it reinforce the severity of his condition, but it also underscores the fact that Armstrong is so swept with emotion that he cannot bear to finish the sentence.
Logically, we associate the color with money, thus appealing to the logos of the viewer. She is acting in a way that is expected, harmonious with the expectations of the audience. If people become aware of the National Child Abuse Hotline, they will be more inclined to use the hotline and donate money to help make the service more effective.
Appealing to logos, this aspect of the ad provides a way out, a resolution to the lingering problem of child abuse. Viewing this part of the ad encourages the audience to want to help the cause of NCAH in some way, which is the purpose of the commercial.
This public service announcement is highly effective in terms of informing the audience of a serious social problem and presenting an easy solution. This girl captures the hearts of the audience by acting the way that they expect her to act.
This too invokes a great deal of pathos, as it invigorates and motivates the viewer to want to take action and emulate the achievement of Armstrong.
Consequently, the audience sympathizes with the girl because they feel bad for the way she is being treated by the mother. She reacts to the situation in the way that an average child would react, thus earning her rhetorical decorum. The rhetoric of this public service announcement uses logos to capture the minds of the viewers, ethos to capture the character of the viewers, and pathos to capture their hearts.
The diction of the ad angers the viewers, compelling them to support the cause that will make the mother stop treating the daughter with such disrespect.
Lance Armstrong and Nike Nike, Inc. It emboldens the audience to believe that purchasing Nike products is inextricably correlated to fighting cancer and personal battles.advertisement!it!gives!the!product!an!image!that!men!want.
Rhetorical Analysis Sample Essay 2 Created Date: 1/10/ AM. Rhetorical Analysis of an Advertisement. English 15 – Section 96 The advertisement features various forms of rhetoric that, all together, make for a highly persuasive commercial.
Rhetorical decorum, color psychology, Thank you for writing the idea, I saved the web page. I am also searching for details on essay help online, have you.
Aug 22, · How to Write a Rhetorical Analysis. A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended 84%().
When writing an advertisement analysis essay, it is important to explain how popular and effective the advertisement is.
Describe the rhetorical appeals, including pathos, ethos, and logo, these are concepts that provoke emotion among the target audience in an attempt to convince them to like the product.
A rhetorical analysis is an essay that breaks a work of non-fiction into parts and then explains how the parts work together to create a certain effect—whether to persuade, entertain or inform.
You can also conduct a rhetorical analysis of a primarily visual argument such as a cartoon or advertisement, or an oral performance such as a speech. Rhetorical Analysis - Analysis of an Advertisement My Account. Analysis of an Advertisement Essay Advertisement Analysis Essay - What is media.
Media is anything that gives ideas to the public. It also gives everyone information about what is happening in the world.
For example books. Some national geographic books tell the society .Download